Achieving Balance Privacy Policy

This policy details the basis on which any personal data that we collect from you, or that you provide to us, will be processed.

Who is Martin Cox (trading as Achieving Balance)?

I am a psychotherapist assessing and treating a range of mental health difficulties and symptoms. Treatments are carried out in accordance with the British Association for Counselling and Psychotherapy (BACP) Ethical Framework (; the British Association for Behavioural and Cognitive Psychotherapy (BABCP) Standard for Conduct Performance and Ethics (; and the Complimentary and Natural Healthcare Council (CNHC) Code of Conduct, Ethics and Performance (

My registered address is: Achieving Balance Therapy, 4 Devonshire Street, London, W1W 5DT

Collection of information

For the purposes of providing assessments and therapy, we may require detailed information from you. We will only collect what is relevant and necessary for your treatment. This may include information that you provide by completing online or paper forms, or verbally during appointments, records of correspondence by email or letter, questionnaires filled out during assessment and/or ongoing therapy.

Legal basis for data processing

Our legal basis for processing your data is a contractual necessity for the provision of health care. As health care professionals we have a contract to work with you as an individual under safeguarding and in accordance with our professional bodies (see above). Through agreeing to this privacy notice you are consenting to Achieving Balance processing your personal data for the purposes outlined. You can withdraw your consent at any time by using the email address or phone numbers provided on our website.

Our site may contain links to and from other websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Where we store your personal data

Personal data that we hold about you via forms, questionnaires or therapeutic notes, will be stored securely in locked cabinets (for hard data) or on our cloud-based notes secure record system. Copies of paper records are held electronically in password protected files. By providing your personal data, you agree to this storing of information. Records will be kept for 10 years before being destroyed securely.

Uses made of the information

To carry out any obligations or tasks arising from any contracts entered into between you and us, for example providing reports or other information concerning your treatment to referring agents or insurance companies. Please note that your data will not be shared with any third parties without your explicit consent.
To contact you between appointments if and when required via text, phone or email. The email provider we use is google mail. You can access their privacy policy by visiting (

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt-out of having made your activity on our website available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.

Alternatively, you can opt-out by using our Cookie notification, simply select Settings and disable non-necessary cookies.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:

Your rights as a data subject

  • Right of access – to request copies of information we hold about you.
  • Right of rectification – to correct data we hold that is inaccurate or incomplete.
  • Right of erasure – in certain circumstances you can ask for the data we hold about you to be removed from our records.
  • Right to restriction of processing, where certain conditions apply.
  • Right of portability – to have the data we hold about you transferred to another organisation.
  • Right to object – to certain types of processing such as direct marketing, or to automated processing or profiling.

In the event that Achieving Balance refuses your request, we will provide you with a reason, which you have the right to legally challenge. At your request, we can confirm what information we hold about you and how it is processed.


You have the right to complain to us about how your personal data is processed. If we do not provide you with a response within 30 days, you can complain to the ICO (

Contact Us

If you have any questions about this Privacy Policy, please contact us:
• By email:
• By visiting this page on our website:
• By phone: 0207 096 8854